Inspiration Destination: Miller Park

I love baseball.

As a child, I can still remember the excitement I’d feel riding in the car with my dad to a Brewers game, looking out the window, anticipating the moment when Milwaukee County Stadium would emerge from behind the trees along Bluemound Road or I-94.

Even now, as an adult taking my own kids to games, I still get that little twinge of anticipation every time that initial glimpse of Miller Park’s pale, green roof and red brick façade clears the trees on that same stretch of road I’ve traveled so many times before.

I have begun to realize that more than just the game itself, it’s the details—the sounds, the smells, the colors—that build my excitement, even after all these years.

I was at a game recently with my wife and kids, and as we were walking the dark cement concourses, I began to notice just how much there was to look at, before even sitting down to watch the game.

Just a bit outside

Taking a walk around the outside of Miller Park, you’ll find a variety of visuals that all look to honor the past. Large, bronze statues featuring icons of Milwaukee baseball sit in front of the home plate entrances and are an immediate immersion course into Milwaukee baseball history.

Encircling the stadium is a Walk of Fame featuring the name and signature of the most important players in Milwaukee baseball history on a granite home plate inset. It’s literally a walk down memory lane.

Along the Third base façade of the stadium, there is a Wall of Honor that features recognizable players, coaches, and personalities set on plaques with a brief summary of their careers.

Inside the park

Once inside, there is no shortage of visuals to grab your attention.

Everywhere you look, from giant word clouds above concession stands to wall art to banners hanging above your head, you begin to realize how much work goes into creating the fan experience from a visual standpoint.

There is really no corner you can find without something to look at.

There is so much to see in and around Miller Park, it’s almost impossible to not be inspired by the variety of different media you come across.

Although, I do have to admit, my favorite graphic inside of Miller Park will always be this one:

Matt Colby